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Business Blogging - 5 Tips to Help You Barrel Through
Writer’s Block
Copyright 2004 Tinu AbayomiPaul
It’s inevitable. Everyone hits the wall. Whether you’ve
been blogging ten weeks, ten minutes, or ten months,
eventually you’ll find yourself with absolutely nothing to
say.
Or so you think.
So what in the world do you do when you’re stumped?
1- Talk about what you’ve already talked about
Pick a topic you’ve gone over before and give it some spin.
Try a new angle, like playing devil’s advocate. For
example, if you are a search engine journalist, and last
week your position was that most mainstream sites need
Google traffic to survive, try proving your point from the
“con” perspective, instead of the “pro” position.
There are dozens of ways to write about the same thing. By
putting your point another way, you might give someone in
your audience what a client of mine referred to as an
“Ah-ha!” moment. That's when they realize the true value of
the items for sale at your site to them and their business.
2- Talk about what someone else is talking about
If you want to have a popular blog, find other bloggers in
similar areas, and talk about what they said in their
posts. Friendly debate can often spark the soap-opera like
drama that will have both your audiences visiting both
blogs to see what “the other fella” had to say.
As an added bonus, if both of you are using Trackback in
your blogs, you’ve got yourself a mini-link party that
other people who are speaking on similar topics will want
to join..
3- Have yourself a good rant
The intimate nature and voice of blogs lends itself well to
the opinionated, angry ramble. But as a professional, don’t
let yourself get too unfocused, and remember to back up
your opinion with facts.
4- Feature someone, something or somewhere
I like to call mine “of the Day”.
As I zip around the Net conducting my business and
research, if my attention is called to a resource or tool
that my audience might find useful, I hit my blog
bookmarklet and save that bad boy for later.
Then when I get too busy for a full blown tip, I’ll crown
the resource, feed, tool, download or freebie the featured
“Deal of the Day”, changing the word deal to something else
more appropriate as needed.
After a while, my audience started to look for it as a
feature, as opposed to being upset at the interruption in
my mad, mad rambles.
5- Let someone else talk for a change
Invite a guest blogger, or post an article that offers free
reprint rights, the same way you would in a newsletter. Of
course you want to leave the resource box intact, or let
the guest promote their site, which brings me to the most
common complaint about this tactic.
“But I don’t want to send people away from my site.”
Guess what? You’ll never believe what I found out. Ready?
In a recent startling discovery, I’ve found that 100% of my
visitors eventually turn off their computers or take
otherwise drastic measures that cause them to leave my
site. Apparently this is beyond prevention, though you can
stall them for hours sometimes with good content.
Of course you don’t want to send them on their way
prematurely, but if you’re a good blogger, and have done
what you can to make sure they sign up to your blog email
updates or site feed, they’ll be back. Just be sure that
you’re giving them a good enough reason.
In the meantime, since they’re going to leave anyway, it
might as well be somewhere that gives you some direct or
in-direct benefit.
So there you have it - enough material for five more days
of posts.
Happy Blogging!
About the Author:
Need more than five days worth of blog posts? Get more at
http://www.freetraffictip.com/blogaboutthis .or learn more
about blogs and RSS at FreeTrafficTip.com .
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BUSINESSMATE EZINE is published and edited by
Jess Guim, MCSE. |
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