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HOW TO SPOT A PROFITABLE HOME BUSINESS
by Rosella Aranda
Are you having trouble making ends meet? Do you need to find a
way to generate some extra income? If so, which way do you go?
If you're like me, you decided to explore the internet only to
find yourself buried in more material that you could read in
eight lifetimes! What now? How do you go about filtering through
the masses of come-ons?
I find that ads that tell me I can have a fabulous income with
little or no work appeal enormously to the greedy, lazy parts of
my humanity. Fortunately, I, like most of you, know that there
is
no such thing as being paid just for showing up. And you can't
afford to be burned.
So just how DO you proceed?
Here's a check list that's sure to point you in the right
direction!
1) Make sure you're dealing with a reputable company.
How long has the company been around? Anything less than 3 years
is pretty iffy. Is it a member of the Better Business Bureau?
This is an excellent sign of integrity. Have any complaints been
filed against this company? Let's hope not.
2) What are the start-up costs? How about maintenance costs?
If you are being asked to purchase a start-up kit costing
several hundred dollars or more, you need to really investigate
what it is you'll be receiving for your money. In my experience,
you rarely get anything that is worth anywhere near as much as
you paid.
Also, how much product are you expected to continue to purchase
monthly? Do you even use it? Does this leave money in your
budget
for advertising? Clearly, the best products to promote are ones
that you need or would use anyway. Even better would be one that
saves you as much money as it costs.
3) Is the product one that you can promote with pride and
confidence?
You can only represent a product that you yourself are sold on.
If you think that your product is a bit of a rip-off, you won't
be able to hide that, no matter what. Also, is your product
something that someone would want to buy without participating
in
your business? In other words, does your product have legitimate
value in and of itself?
4) Does your product have global appeal?
Does your product target only one gender or one age group? Is it
confined to certain regions or to only one country? Also, if
your
product is a vanity or luxury item, these are often the first to
go when the economy suffers.
Obviously, the wider and the more practical the appeal, the
better. If your product can be employed by people throughout the
world, this is even better.
5) How much overhead does your product eat up?
If your product needs to be manufactured, packaged, warehoused
and delivered, these costs cut into profits. A lower profit
margin means a lower payout to you, the representative.
Products whose value is determined by informational content
offer
the highest rate of return. Companies that offer valuable
informational products are the most generous and the most
lucrative for you, the income-seeker. Plus you and your clients
enjoy immediate delivery and do not have to foot the bill for
shipping and handling costs.
6) How do I know if something is really just a pyramid scheme?
The word pyramid has gotten a really bad rap. Every viable
organization takes on the shape of a pyramid. The president at
the top has several department heads under him, who each have
several managers, who supervise teams of employees, etc.
The problem lies NOT in the structure, but in the value (or lack
thereof!) of the product and the compensation being passed up
and
down these lines. If the product is non-existent, or promises to
be materialized in the future, or is grossly over-priced, then
you are dealing with schemers and thieves.
If, on the other hand, you are engaged in a business that pays
according to a matrix, (be it 2 x 2, 4 x 4, whatever), as long
as
the product is a good value for the money and each
representative
is being compensated fairly, then you have a legitimate
multi-level marketing (MLM) structure. It's good, old-fashioned,
legitimate SALES.
Oops! There I went and said it. The dreaded "s" word. I can hear
you already. "But I don't like sales!" "I don't know how to
sell!" "I don't want to make a pest of myself!" "I don't want to
bug my family and friends!" Believe me, I understand. That
brings
us to our final point.
7) Does your company supply you with state-of-the-art marketing
strategies and ongoing training and support?
If you're like me, you probably shy away from anything that even
resembles hard-sell tactics. If that's the case, you will want
to
look for a business that is fully automated with professional
websites and internet tools that do all the promoting and
background work for you.
Using internet tools is not difficult, BUT if you have never
been
shown what to do, why, it's nearly impossible! And nobody likes
to be made to feel like an idiot, so it's important to find an
organization that takes you from square one, trains you in the
basics, and teaches you, step by step, how to become a
professional, and never ever abandons you.
Well, I've given you a lot to think about, and I sincerely hope
I
have helped you. Internet marketing provides us all with a truly
wonderful opportunity to realize our dreams. I mean this in the
most literal sense.
Once you find the right company for you, and get the support you
need to go the distance, why, you'll find that there is plenty
of
wealth out there to go around for everybody. Isn't it high time
you stepped up to stake your claim?
Rosella Aranda, international marketer, writer and business
collaborator, is part of a team of experienced professionals
dedicated to helping entrepreneurs achieve financial freedom and
peace of mind. Mailto:rosella_aranda@y...
or visit
http://www.EliteTeamRosella.com.
===================================
BUSINESSMATE EZINE is published and edited by
Jess Guim, MCSE. |
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