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The Only Option is to Succeed
By Kathleen Gage
With the end of the year fast approaching, now is a great time
to
take stock of 2004. It is likely that your company set specific
goals
at the beginning of the year. As you review the past year, the
question that must be asked is, "Have I achieved my goals? Has
my
company achieved the outcomes we set?" If your answer is yes,
congratulations! If not, what stopped you?
There are always unplanned occurrences that prevent us from
accomplishing all the goals we set. However, our roadblocks are
often
as simple as getting caught up in the day to day activities of
running our business.
Without constant reminders of our vision and goals, they
probably
won't materialize. It's as simple as that.
The difference between those who achieve a desired outcome and
those
who don't is evident. The most common causes of failure in
achieving
a desired outcome are a lack of goals and focus, lack of
direction,
lack of appropriate action and lack of being willing to risk –
and
risk big. On the other hand, those who seem to get the desired
result
have specific goals, clearly visualize what they want, have
clear
direction, take massive action and are willing to take
incredible
risks.
One of my goals for 2004 included writing and publishing another
book
by year's end. In creating my newly released book, 101 Ways to
Get
Your Foot in the Door, this goal was accomplished.
As my co-authors and I were in the initial planning stages of
the
project we all expressed our desired outcomes or goals. First,
the
book had to convey quality to the art of selling. Second, we
wanted
it to be unique, like nothing else currently on the market.
Lastly,
we wanted to have little, if any, out-of-pocket expenses on what
is
normally an extremely expensive proposition.
With these goals clearly stated, we set out to create something
from
the seed of an idea. We were all confident we could achieve the
first
two goals based on our over 100 years of combined sales
knowledge.
It was the goal of achieving as close to a debt free product
that
would add even more excitement to an already high energy
project. The
fact is, once we made a public announcement of our book release
we
had to figure out how to make it work. We did what many high
achievers do - we gave ourselves no option but to succeed. We
would
have to figure out a way to make it work.
Although there are people who would buy simply because they know
us,
that was not our objective. Our objective was to reach multiple
markets where we weren't necessarily known.
In a moment of high creativity, we decided to sell the book
before it
was published. We knew if people were willing to buy the book
sight
unseen we either had to deliver on our promise or lose all
credibility in the marketplace and with clients who trust us.
We had to develop an incentive for buying the book before it was
printed. As an information products specialist, I know that
people
value great information. My co-authors also know this to be
true.
Based on this information we decided to host a complimentary
bonus
training session for anyone who bought the book before it was
published.
The response we received was more than we anticipated. Right
from the
start the bonus session created quite a few sales. This helped
us to
pay for a portion of our production costs up front. It also
forced us
to stay within our stated timeframe for delivery. After all, we
couldn't very well promise hundreds of buyers they would have
something on a specified date and not deliver it. Our reputation
and
credibility was at stake.
With these clear goals, focus, creativity and action, 101 Ways
to Get
Your Foot in the Door was released on December 2nd. I'm proud to
say
we achieved all our goals.
As you review the past year, what accomplishments are you
extremely
proud of? What would you have done differently? What roadblocks
got
in your way?
The New Year is right around the corner, and with that the
opportunity to focus on your personal and business goals. What
are
the outcomes you truly desire for 2005? Are you willing to give
yourself no option but to succeed?
Kathleen Gage is an award-winning keynote speaker; business
advisor
and author who helps others gain visibility within their market.
Visit www.kathleengage.com to learn more about Gage's newest
release
and to receive a FR*EE report entitled "Learn How a Salt Lake
City
Based Business Consultant Made over $100,000 From One Idea."
===================================
BUSINESSMATE EZINE is published and edited by
Jess Guim, MCSE. |
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