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ADVANZ
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8849 186th Street
Hollis, NY 11423 (USA)
Phone: (718) 454-5949
Fax : (718) 454-6566 |
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Why It Took Me So Long To Blog
Copyright © 2004 Linda J. Bruton
Why Marketers Should Blog
http://www.WhyMarketersShouldBlog.com
When I saw my first blog, I wasn't impressed.
The first blogs I ever read were embarrassing tales of teenage
angst better left private, political diatribes from both the
rabid right and the rabid left, and jargon-filled tech rags
that made my eyes glaze over.
And yet everyone was talking about blogs and that I would soon
be left behind if I didn't have one. But they never gave me a
simple explanation of how it would benefit me. They talked about
RSS - you know, the obligatory "real simple syndication" -
followed by a long, boring, techie article filled with jargon
that wasn't simple at all. They talked about syndicating my
site, but not how that would benefit my business.
No one ever told me, "Hey, fool, listen up! How would you like
a 3 or 4 line text link to your site on thousands of other sites
getting you tons of traffic and backlinks like crazy on all the
SE's?"
If they had, trust me. I'd have been blogging my heart out!
Eventually I did start a blog simply because it was getting
harder and harder to get my ezine delivered. This particular
ezine delivers tips to network marketers. Now if you've had any
experience with spam filters, you know that any email with the
"M" word (MLM) or the "N" word (network marketing) practically
lights up the scoreboard! I even tried using "M*L*M" or
"net*work mark@eting." But that got old eal fast. Trying to
sound like a halfway intelligent professional while writing
like a first grader on their first day of school just didn't
cut it. I was starting to confuse even myself!
So I decided to start a blog, and then just email my list with
the link to the article every week. Not only has that greatly
increased the day to day traffic to my site, but I discovered
a couple of interesting benefits along the way.
One big bonus was how easy it was to publish to my site. Doing
things the old way, I wrote and delivered my ezine. Then I
converted the article to html and FTP'd it up to my site. Then
I had to download and update my article archive page. Then I
had to download and update my sitemap. Then I would download my
index page and add a little blurb about the new article to get
it indexed faster. All told, several hours of mind-numbingly
boring work.
Not so with a blog. I just write my articles in NoteTab, then
copy and paste them into my Blogger control panel. It adds all
the HTML and places it into my chosen template, FTP's it to my
site, and updates my archives - all in the blink of an eye!
Talk about an easy-to-use content management system. Even a
10-year-old could have done it.
After I posted my first article on my new blog, I realized I
could get some new backlinks to my site by submitting the blog
to some of the many blog directories. So I spent a few hours
sumbitting my blog.
But my eyes didn't really open until a couple of weeks later. I
started realizing I was making more sales than usual and popped
in to check my web stats. To my astonishment, I realized I was
getting 50-100 more visitors per day. I checked my referrer logs
and then my backlinks on Yahoo and found over 100 new traffic
sources and links!
I clicked through on some of those links and then a big
lightbulb lit up in my head. Those new referrers were from
the many people using RSS feeds on their sites. And their site
visitors were actually clicking on those links and finding my
site.
Now I was hooked!
Think about that - 50-100 more visitors per day, and 100 new
backlinks. All from one article that I posted to a brand new
blog that took 5 minutes to set up on Blogger.com for free! How
many free marketing techniques get those kind of results right
out the door? And how much better would my results be from
regular posts to my blog and submitting it to even more blog
directories? Or from simultaneously posting those blog posts
to article directories?
That was 2 months ago, and I'm discovering that the answer is
every bit as exciting as I had hoped! Not only that, but I'm
discovering more and more ways to improve my results. And ways
to use blogs in new and exciting ways that I don't hear other
people talking about.
I know that many marketers are under the impression that blogs
are just for geeks, or that blogs are just some new toy everyone
is getting but no one knows what to do with. If that has been
your belief, I hope you'll take a second look!
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For more tips and ideas on how to make money blogging, be sure
to visit my "Why Marketers Should Blog" weblog at (what else)
http://www.WhyMarketersShouldBlog.com
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BUSINESSMATE EZINE is published and edited by
Jess Guim, MCSE.
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