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The Top 10 Ways to Market Any Business to Thousands by
Leading Teleclasses
Copyright 2005 Bea Fields
As business owners, we all know that the key to fantastic
sales is to let your customers have a personal experience
of you. The difficulty, of course is that to give every
customer that experience personally requires a tremendous
time commitment of ourselves and our staff. So what do we
do?
One solution is to leverage our time by doing the "wooing"
once and then let that effort live on forever in a virtual
format. It is about creating multiple products, programs,
or streams of income from the core of our business that can
sell and propagate without our direct intervention!
But how do we do that?
By using the up and coming medium of teleclasses!
By leading teleclasses (classes by telephone) you can
leverage your classes in a way which will increase your
productivity and the profitability of your business while
becoming highly visible in your field or profession. You
can become the expert in your field -- the "go to" person!
This article will provide you with ten ways to leverage
your teleclasses for maximum visibility and for driving
thousands of customers to your door.
If you would like to know more about what a telelcass is
and how it can support your business, download this audio
"What is a Teleclass?":
http://www.blipstudios.com/bea/teleclass_audio/teleclass_str
eaming.rm
(1) Create audio recordings of your teleclasses.
Using a digital recording device such as the DM-1 Recorder
by Olympus or a recording service such as Maklitel.com, you
can capture your teleclasses on audio, which can be
leveraged in multiple ways. This recording can be used as:
-A free download on your website (people love added value
and a way to get to know you when they visit your site)
-A fee-based download (The going rate for a one hour
download is approximately $19.00)
-A recording transferred to a CD and used as a business
card (people love to have great content to listen to as
they drive or walk)
(2) Combine several teleclasses, including recordings and
written content, and create an online digital library.
An online digital library is a wonderful way to allow
people the opportunity to buy a lifetime, annual, or month
to month membership to your teleclass programs. Many people
are unable to attend the teleclasses due to time
constraints, so an online library will allow people the
ability to experience your teleclasses in a self-study
format. I recommend that you develop 20 solid teleclasses,
record each teleclass, and combine the recordings with
written content converted to PDF form, before opening your
library. From here you will want to continue adding new
content to the library each month to keep people interested
and jazzed enough about what you are offering that they
re-subscribe from year to year or month to month.
(3) Turn your teleclasses into an article(s) for online and
hard copy publications.
Teleclasses are a wonderful opportunity to build written
content which you can share with your target audience in
the form of an article or press release. By writing
articles, you can take the content from your teleclasses
and put it into a format which positions you as an expert
in the media. This article you are reading is taken from a
telelcass by the title of "Leveraging Your Teleclasses for
Long-Term Sustainability", and I am submitting this in
multiple locations on the internet and to several hard copy
magazines. The great thing about article writing is that
your written word is then disseminated to thousands of
people around the globe who are in the market for the
products and services you are offering.
(4) Take the content from your teleclass, and develop a
7-10 week e-course.
Marketing studies show that it takes 7-10 touches with a
client before he or she will buy from you. By writing a
7-10 week e-course (a weekly lesson delivered by e-mail)
you can drop valuable tips which are related to your
teleclasses into the inboxes of your target market. Make
sure to include information on your upcoming teleclasses in
your e-course, and create an active link in the course so
that folks know how they can purchase a product or a
program from you in the future.
(5) Develop and sell assessments based on the content from
your teleclasses.
People LOVE assessments, because they provide valuable
insight into their needs, wants, strengths and
shortcomings. A well-designed assessment can give you an
instant connection to your target market and can position
you as an expert in the marketplace. I highly recommend
Assessment Generator for a professional looking template
that is user friendly and very attractive. To learn more,
take the assessment Are You Ready to Lead Teleclasses by
visiting this assessment: "Are You Born to Lead
Teleclassses?" The link is here:
http://www.fivestarleader.com/AreYouBornToLeadTeleclasses.ht
m
(6) Use a teleclass as the basis of a workshop.
A well written teleclass can provide a great outline for a
workshop, and with very little effort, you will have a live
presentation you can market to your target audience. You
can customize the teleclass to integrate the language and
address the needs of your audience. The core of your
teleclass will not change…just the way it is packaged and
presented.
(7) Use your teleclasses as a basis for a radio or
television interview.
Many radio and television talk show hosts are always on the
lookout for guest experts for their shows who can provide
them with valuable content for their listening audience. A
great way to proceed is to transfer your teleclass to a CD
and send this to as many radio and television talk show
hosts as possible.
(8) Create a strategic alliance/fusion marketing alliance.
The strategic alliance is one of the most economically
feasible and effective ways to reach your target audience
and to make a big impact with your teleclasses. By forming
a strategic alliance with businesses who are working with
your target audience, you will be able to disseminate your
teleclsses to a wider audience at a much lower cost. This
approach will increase your visibility and will make you
appear stronger to your market. An example might be:
You align yourself with a group of attorneys who provide
legal services to your target market. You ask them to give
your teleclass information to others, and in return, you
send them business when a client needs legal services. It
is that simple.
(9) Use your teleclasses to create a voice mail "Tip of the
Day".
Make the most of voice mail and answering machines by
posting a message that says "WOW!" Take the information
from your teleclasses, turn the content into quick tips,
and add a "tip of the day" on your message tape. This
approach can prove to be highly entertaining and
educational to callers, as well as a credibility and
rapport builder for you. Tie this message back into your
teleclasses as a way to generate interest by announcing
upcoming calls or offerings on your website.
(10) Combine your teleclasses with those of your clients,
colleagues, and prospects.
Combined programs are usually much more robust and
interesting than programs offered by a single individual.
By collaborating with your clients, colleagues, and
prospects, you have the opportunity to strengthen
relationships with others and create something incredible
that you can leverage later.
About the Author:
This article was co-authored by Bea Fields and Roger
DeWitt. Bea is and Executive Coach and the Visionary
Leader for the Teleclass Leaders Learning Club. Roger is a
Business Coach and the Community Coach for
http://www.TeleclassLeader.com.
BUSINESSMATE EZINE is published and edited by
Jess Guim, MCSE. |
