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Writing Content for Different Subjects
Copyright © 2004-2006 Amrit Hallan


It's very challenging (OK, boring sometimes, but
mostly exciting) to get to write web content on
various topics. Every week I write content on at least
three different topics. I spend my time reading about
the subject, drawing my own conclusions, consolidating
my thoughts and then expressing them in an
interesting, readable manner.

Whenever I start writing on a new subject, I feel I
won't be able to do it. Please believe it, it happens
all the time. It feels like as if I have been
blindfolded and then left on an alien terrain and when
I uncover my eyes, everything is so strange and
unfamiliar. The first instinct is to shut my eyes back
and pretend as if there is nothing I need to do.
Sometimes I even shut down my laptop and go outside to
watch squirrels feasting on the crumbs we leave them
everyday, or watch cheap flicks on TV. Visiting
different weblogs is also one of my favorite escapist
manoeuvres. Sadly (fortunately!) I cannot afford to do
that for long periods. There is always this deadly
thing called "the deadline" that gradually begins to
tighten its grip around my neck if I don't start my
text editor (yes, I do all my content writing work on
a no-frills text editor -- EditPad Light) and begin
typing the words that eventually must lead me to the
culmination of the current assignment.

Enough with the melodrama. There are some things that
I do that always help me streamline my focus. I take
the help of the following points whenever the sticky,
gooey mental blocks cling to my soles and stop me from
moving forward.

==| THINK ABOUT PAST SUCCESSES |==

This thing might not work for you if you're about to
embark upon your first content writing assignment, but
if you have successfully delivered two or three
projects, you know you can do it (if those successes
were not flukes and you REALLY worked for them). You
should always keep handy the list of your successful
projects -- the ones people really paid for. Whenever
you get stuck, open the old files and read what you
wrote. Better, go to the actual website and see for
yourself what a piece of pure genius you came up with
the last time you hade to write on a new topic.

==| SCOUR THE WEB FOR SIMILAR CONTENT |==

By this I don't mean you plagiarize. Reading the
already written material gives you lots of new ideas
because there is always something that can be added or
subtracted or re-written. For instance, if you have to
write about "re-mortgaging", you can visit various
websites and see how the other content writers write
on this topic. There is lots of silly stuff available
that you can always improve. Don't worry about using
the same terminologies because unless you are doing a
PhD on a totally knew concept of re-mortgaging, you
are going to have to use the same old existing
terminologies no matter how many times you find them
on various websites.

==| HAVE FAITH IN YOUR WRITING ABILITY |==

Clichéd? But it's true. If you have confidence in
yourself, if you know that you can write on any damn
subject, you won't get stuck. I have this confidence
in me. I know that given the proper data, I can write
on any subject on the planet. Whenever I feel my fears
of the unfamiliar are dominating me, I remind myself.
I tell myself, "Now look here buddy, you're not a
hobby writer. You're not doing content writing because
you've got a computer, you can access the net easily,
and you have got nothing else to do. You write content
because you know exactly how it is written. You have
command over the language. Words act like malleable
clay in your hands. You can give them any shape you
want."

==| WRITE ABOUT THE PROBLEM |==

This helped me in my previous assignment. I couldn't
figure out how to begin writing on a particular topic.
I couldn't even come up with the first sentence. Bored
and discouraged, I decided to write a blog entry. All
of a sudden, I decided to write a blog on my current
problem and how I should be able to solve it. Soon I
had written an entire blog on how I was going to write
on the topic. After posting my weblog, I finished the
assignment and sent the document to the client within
two hours.

==| TALK TO THE CLIENT |==

It may seem a bit awkward, but you can always tell
your client that you're unable to come up with
something interesting at the moment. Your client must
have hired you because he or she has seen your
previous work and is confident enough to give you the
assignment. He or she wants you to write good content.
The last time I told my client that I was finding it
difficult to write on his subject, he wrote back that
he understood the complexity involved. Not only that,
he sent me his own thoughts on the subject that gave
me a good start.

I hope these points can help you because they do help
me. If you can come up with more tips like these, you
are welcome to get in touch with me at
http://www.amrithallan.com/ah.asp?d=ar.

About the author:

===============================================

Amrit Hallan is a freelance copywriter,
and a website content writer. He also writes
optimized content for better Search Engine
Ranking. To know more about his services,
visit his website site at
http://www.amrithallan.com/ah.asp?d=ar.

===============================================
 


BUSINESSMATE EZINE is published and edited by Jess Guim, MCSE.

 
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